Audits from someone who has done this for real: as team lead on a DTC subscription coffee brand, 100 A/B tests in twelve months took store conversion from 1.8% to 5.8% — and who ships fixes to production on his own products today.
DTC subscription coffee brand — store conversion rate, 100 A/B tests over 12 months
One audit, one price, no scope creep. Pick the tier that matches how much of your funnel — and how much of your AI visibility — you need looked at.
IntakeYour URL, your goal, your tier — in writing, no call.
AuditEvery page reviewed against the CRO and GEO checklist, findings logged with receipts.
ReportPrioritized, written, delivered on the tier's schedule — plus Q&A on the top tier.
Basic
$195
5-day delivery · 1 round of written clarifications
Standard
$395
7-day delivery · 1 round of written clarifications
Premium
$795
10-day delivery · 14 days written Q&A
Order on Fiverr or Upwork, or order directly by emailing skai@boldnsmart.com with your URL, your goal, and the tier you want.
I'm Skai — short for Skaidrius, a Lithuanian name that literally means "transparent." Fitting, because that's the whole method: every finding carries a receipt you can check yourself. I've been writing software for thirty years.
No calls to schedule — that's a feature. Everything is a report you can forward, re-read, and act on without a meeting.
A file path and line number, or a live URL and what it returned when fetched. No finding ships without something you can check yourself — the discipline of 10+ years as a professional internal auditor (business activity & compliance, incl. supervising audit methodology in the public sector).
Team lead of the CRO group & Shopify developer on a DTC subscription coffee brand: 100 A/B tests in 12 months, store conversion 1.8% → 5.8% — shipping quantity-tiered bundles, subscription pricing, and heatmap/recording-driven testing. Also built its SEO from zero to page one of Google, plus review monitoring, retention programs, advertorials. (Client work — brand name withheld.)
Live and checkable right now: pingpongarena.app and casaagne.es. No borrowed logos, no invented case studies.
No client testimonials here. The proof is that the fixes actually shipped to production, with receipts instead of adjectives.
FoundFree tier promised a shareable "viewer link" it doesn't deliver — live across 8 landing surfaces, an EU misleading-claim exposure.
ShippedTruthful Free-tier copy across all 8 surfaces, all 8 locales.
FoundNo password-reset flow existed at all — a silent churn hole for returning users.
ShippedWorking password-reset flow: "Forgot password?" link → recovery email → reset page.
FoundThe most-shared page in the product — the public tournament report — was a dead end with no link back.
ShippedLoop-back CTAs added on the report and calendar pages, UTM-tagged.
FoundZero trust signals above the fold — no proof it's real software, not a mockup.
ShippedA landing-page Proof section: three real product screenshots, honest positioning, 8 locales.
FoundNo llms.txt, no AI-crawler entries in robots.txt — invisible to AI answer engines.
ShippedGEO foundation released: llms.txt, AI-crawler allowlist, pricing + FAQPage schema, sitemap.
FoundThe FAQ claimed 3 supported languages while the page's own structured data listed seven — a live, crawlable contradiction.
ShippedStale language-count contradiction corrected everywhere it appeared.
Status: live in production, verified post-deploy (correct content-types, correct JSON-LD, correct copy on the running site). This is the seller's own product — the proof is that fixes ship end-to-end. Traffic and conversion metrics are still accumulating; no uplift numbers are claimed or invented.
FoundZero indexed pages — the sitemap had never been submitted to Search Console.
ShippedSitemap submitted — the highest-ROI fix on the table, and it wasn't a code problem.
FoundNo direct-booking path existed anywhere — every CTA routed to Airbnb.
ShippedDual-path booking copy in all 7 locales — direct WhatsApp enquiry alongside Airbnb.
FoundMobile had no booking button below the fold — hidden under 1024px, on 55–70% of traffic.
ShippedSticky mobile CTA bar — Book + WhatsApp, shown under 1024px.
FoundA "★4.8" rating with no review count, and no FAQPage schema despite 10 good FAQs already on the page.
ShippedFAQPage JSON-LD plus an enriched VacationRental schema — aggregate rating, reviews, images.
FoundHalf the gallery was hot-linked from Airbnb's own CDN — couldn't rank in Image Search, fragile.
ShippedSelf-hosted images, rewrote all 10 gallery alt texts with location-anchored copy.
Status: deployed and verified live — new keyword titles, /llms.txt returning 200, schema present in the rendered page, zero remaining Airbnb-CDN references. This is the seller's own property listing — the proof is a shipped, checkable diff. Pricing anchor and host photos were deliberately not added; they need real rates and real photos, not invented placeholders. No traffic or booking numbers are claimed.
No — and that's by design. Everything happens in writing: your intake form, my questions, the report, and (on the top tier) 14 days of Q&A. You get answers you can re-read and forward, not notes from a meeting. I never require calls at any tier.
I check how AI assistants — ChatGPT, Perplexity, Gemini, Google AI Overviews — describe your brand and whether they cite you for the queries your buyers actually ask. The middle tier gets a snapshot of the current state. The top tier gets a full GEO audit: citation checks across assistants, llms.txt, your robots/AI-crawler policy, and structured-data gaps, plus concrete fixes in the implementation backlog.
No, and be wary of anyone who guarantees one. An audit identifies what's most likely suppressing conversions and AI visibility, ranked by expected impact vs. effort. What I guarantee is the deliverable: specific, prioritized, on time.
A written report (PDF + Markdown) with numbered findings. Each finding: screenshot or quote of the element, why it's a problem, what to change, and a priority score. The top tier adds a separate implementation backlog formatted as ticket-ready tasks with acceptance criteria — paste them straight into Jira, Linear, or Trello.
This is the audit. If you want implementation afterwards, message me and we can scope it as a separate custom offer — still fully async.
No access is required. Read-only analytics access (or even screenshots of your funnel numbers) makes the prioritization sharper, but the audit stands without it. I never need code access or admin rights.