Colour psychology

What colour research supports, what it does not, and how far either one reaches into a store.

62–90%a colour statistic with no study named

Peer-reviewedElliot, Frontiers in Psychology (opens the source)3 min read

Colour psychology: what the research supports and what it doesn’t

Two claims show up in almost every article on colour and conversion. Neither stands on evidence we could verify.

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30nations shared many colour-emotion pairings

Peer-reviewedJonauskaite et al. (opens the source)3 min read

What colour research says about brand personality

The best-supported use of colour in a store is saying who you are, not pushing a click. Here is what three published sources report, and where they stop.

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Colour psychology

Colour psychology: what the research supports and what it doesn’t

What colour research says about brand personality

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