What colour research supports, what it does not, and how far either one reaches into a store.
Peer-reviewedElliot, Frontiers in Psychology (opens the source)3 min read
Two claims show up in almost every article on colour and conversion. Neither stands on evidence we could verify.
Peer-reviewedJonauskaite et al. (opens the source)3 min read
The best-supported use of colour in a store is saying who you are, not pushing a click. Here is what three published sources report, and where they stop.
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