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SEO and GEO notes for store owners: the words buyers type, one address per product, and what AI assistants can read and cite.

SEOBuyer words and duplicate URLs
GEO & LLM searchWhat AI answers read and cite

SEO

Titles in the words buyers type, and one address per product: what Google and Shopify say to do.

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6pairs of phrasings typed into autocomplete Write the words buyers type, not the words you value 2 min readOfficial docsGoogle Search Central
2addresses for one Shopify product One product, two URLs: what Shopify and Google say to do 3 min readOfficial docsGoogle Search Central

GEO & LLM search

What AI assistants can read about a store, and what one study found gets a page cited in AI answers.

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