Set up BundlePilot for Black Friday and Cyber Monday

A BundlePilot bundle is one main product plus at least one complementary product. Add another complementary product for a bigger set.

1. In BundlePilot, open Bundles and press Create bundle.
2. Type a Bundle title in the words shoppers type, such as “gift set for dad”, rather than a house name. Google asks for titles that are descriptive and concise.
3. Under Main product, press Choose product. If it has variants (Color, Size, etc.), each one becomes a price option automatically.
4. Press + Add additional product for each extra. Each block offers One product’s variants (shoppers pick a variant from a dropdown) or Choose between products (shoppers pick which product, then its variant). The mode is locked after creation.
5. Tick Allow shoppers to write a personal message for this item on the block that holds the gift card, if the set has one.
6. Press Create bundle. The bundle becomes its own product, published to your Online Store.

Which items to pair. Build sets from items your shoppers already buy together. In grocery experiments, having shoppers choose bundles increased overall purchases, while a study of fixed bundle promotions found them “far more effective at inducing switching than at boosting category sales” (same note). A bigger order also spreads the packing and shipping cost: McKinsey puts fulfilment at 12 to 20% of e-commerce revenue.

The bundle price is the main product’s price plus the Extra charge of each option the shopper picks. An extra charge of $0 includes that item at no extra cost. Shoppers need no discount code.

1. Open Bundles and press Settings on the bundle.
2. Under Main product, check each size and its price. To change the sizes, create a new bundle.
3. Under Complementary products, set the Extra charge for each option, then press Save.
4. Keep Show bundle savings ticked so the product page shows “You save” against the items’ own prices.

How deep to go. McKinsey describes a retailer whose shoppers “paid attention only to the price of the bundle”, so one clear price does the work. Check the margin before you include items for $0: in McKinsey’s model of an average large company, a 5% price cut needs 18.7% more volume just to break even, and in BCG’s work 20 to 50% of promotions showed no noticeable lift.

Each item in the set stays a real product with its own stock. When a bundle is added to the cart, it is split into those real items, so the order carries each item and a sold-out item stops the set from overselling.

1. On the bundle’s product page, an option that has sold out reads “Sold out” and can’t be picked; shoppers choose another one.
2. The Add to cart button shows “Sold out” only when a required item has nothing left. Stock is read when the page loads.
3. Open Setup and finish every step: the Bundle builder block, the BundlePilot cart lines app embed, and Publish bundle parts to your Online Store. An unpublished part can still show as available.
4. Add the bundle’s product to your Black Friday collection or home page, like any other product.
5. Place a test order: the bundle page shows each item, and the cart and checkout list the parts.