SEO

Titles in the words buyers type, and one address per product: what Google and Shopify say to do.

6pairs of phrasings typed into autocomplete

Official docsGoogle Search Central (opens the source)2 min read

Write the words buyers type, not the words you value

A product or collection title should carry the words a shopper types. We compared six pairs in Google’s autocomplete to see how far apart the two can be.

Read the note: Write the words buyers type, not the words you value

2addresses for one Shopify product

Official docsGoogle Search Central (opens the source)3 min read

One product, two URLs: what Shopify and Google say to do

On a Shopify store, one product can be reached at more than one address. Google has a plain answer for how it treats that, and Shopify says most of the work is already done for you.

Read the note: One product, two URLs: what Shopify and Google say to do

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Write the words buyers type, not the words you value

One product, two URLs: what Shopify and Google say to do

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